The approach pushes the user

pustujoydi@gufu

That you will read in one sitting ideal reading for a weekend it will make you return to the office with the desire to put into practice what you have learned and test new ideas! Growth hacking but let's take it easy first let's try to understand what we're talking about when we say growth haking this term identifies a new way of doing marketing based on an approach created to allow start-ups with small businesses to find and make the most of promotional channels and optimize the way of doing business by trying to acquire as many customers as possible at the lowest possible cost.

The book tries first of all to provide the reader with a mindset an innovative way of reasoning where the growth hacker methodically carries out as many communication experiments as possible measures the result and optimizes or varies them until identifying the method that Digital Marketing Service guarantees the greatest success. With the lowest investment. to carry out a series of accelerated tests which thanks to a measurement and optimization process leads to continuous efficiency gains and the identification of the best possible strategy. The book highlights and presents a series of web tools and training channels useful for readers to put what they have learned into practice.



Each chapter is also accompanied by numerous examples that allow you to easily understand how large brands have put typical growth hacking approaches into practice. The beauty of growth haking I liked the light approach it recommends when carrying out your communication tests and the extremely small number of kpis suggested to measure the efficiency of the tested strategies. In fact every day I see clients busy analyzing tons of data juggling the most elaborate performance indicators running parallel tests spending eons to implement complex and automated tools without being able to understand how all these activities have impacted the business.